Brand Watch 2018

Thursday, February 8, 2018

By : Naomi Taiwo

WWW aka WHAT WE WEAR

Image from AW17 featuring the late Harry Uzoka

'What We Wear' was founded by Tinie Tempah and is a London based brand. If you're into your quality basics, sports lux or a touch of British style then this is the brand for you. WWW's aesthetic focuses on functionality and simplicity and by the looks of things, quality too. The garments are very easy to mix, match and style with other garments. Ladies, WWW doesn't exclude you either. This blue short and jacket piece is really tickling our fancy and it should tickle yours too! We hope to see more from WWW and we don't doubt that it will be cool,clean and totally up your street.

WHAT WE WEAR

Image from SS18 collection

SOCA BLUE

Image from kickstarter campagin

Conscious and environmentally friendly fashion is fast becoming the norm. With the fashion industry being a big consumer of natural resources and contributor to potential waste produce, it is nice to see a new wave of brands that are keen to reduce the 'fashion footprint'.

Soca Blue is a relatively new brand, well for us here at Trendit, but we're already hooked. It's a swimwear brand that is taking conscious fashion to a new level by using old fishing nets to make high quality swim suits. Who knew that was possible... apparently the founders at Soca Blue did.

Although there is no official website yet, you are able to pre-order your swimwear ahead of your holidays this summer. We'll leave their Instagram and Kick starter (which has successfully reached it's target, bravo) below.

SOCA BLUE

Instagram: SOCABLUE

Image from kickstarter campaign of 'the Bonita One Piece'

Image from kickstarter campaign of 'The Irvine Top'

BIMBA Y LOLA

Image from AD campagin SS17

We found Bimba Y Lola while scoping the far regions of youtube and we think they are definitely ones to watch this year. They have everything from outer-wear to work wear, party gear and the coolest printed scarfs that would make any outfit pop.

They successfully capture the aesthetic and vibrancy of each part of the world through their various collections while keeping their brand identity and style.

If you're looking to upgrade your work wardrobe or are in the mood for bold yet chic prints, then Bimba Y Lola is for you!

They currently have a lot of their items on sale so don't miss out and get your style upgrade whilst it's on offer.

Image from 'thisisVERNE' collection

Image from the 'ThisisGREEK' collection

There are so many new and amazing brands that we're excited to share with you so keep one eye open, or both eyes opened and keep them glued to our instagram feed. We'll be sharing a lot more and trust us when we say you do not want to miss out.

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